The Charter School Digital Marketing Guide

Your digital marketing strategy is important for raising general awareness, fundraising, meeting enrollment targets, and creating a diverse network of champions that will nurture your school over the long term.


The goal of digital marketing is to get the right message in front of the right people at the right time—and in a meaningful way. This workbook will empower you to build and follow through on a simple digital marketing strategy for your school. You can use these pages to refine your messaging, set strategic marketing goals, and achieve them through various digital marketing programs.

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Reach Your Goals with Digital Marketing

What will you learn?

In this guide, you'll find information on: 

Creating a strategic marketing plan 

Refining your messaging 

Building programs to reach your school's marketing goals 

Learn from industry experts

Join our panelists for a discussion and Q&A about how they've created winning strategies at their companies.

The first customer benefit

Angelica Jones

Director of Marketing

Company Name

The second customer benefit

Jamie Wheeler

Sr. Marketing Manager

Company Name

The third customer benefit

Karly Smith

Marketing and Brand

Company Name