Your digital marketing strategy is important for raising general awareness, fundraising, meeting enrollment targets, and creating a diverse network of champions that will nurture your school over the long term.
The goal of digital marketing is to get the right message in front of the right people at the right time—and in a meaningful way. This workbook will empower you to build and follow through on a simple digital marketing strategy for your school. You can use these pages to refine your messaging, set strategic marketing goals, and achieve them through various digital marketing programs.
